VHL stands for Vintage Hair Lounge

Miss Annie

VHL Distribution continues to be supported by Vintage Hair Lounge from where we originally evolved as a specialist vintage oriented beauty distributor. That means we can continue to draw on all our amazing creative and styling teams and continue to work with some of the best vintage performers and models in the UK.  We can offer in-house studio and location product and promotional photography alongside more traditional marketing means such as exhibitions, trade shows and events, print and social media coverage, and television and radio appearances. We also regularly collaborate with compatible brands for joint campaigns.

kiki de ville elizabeth taylor

We can therefore, offer the brands we work with a unique opportunity to develop  additional branding and promotional support specifically suited to the UK market and the UK vintage oriented audience that many more brands now seek to connect with in an authentic way.

For specialist brand positioning, it takes more than an unimaginative strategy to just sell more, to sell anywhere, to sell through any means if your goal is to build a brand that has authenticity and longevity, and retains strong retailer and customer loyalty. Successful brand positioning means really taking the time to build relationships with your customers. The old-fashioned approach. That’s us!

Images supplied of Miss Annie (top) and Kiki de Ville (middle) by Vintage Hair Lounge. Photography by Scott Chalmers.





Goodwood Revival Showcase Emporium


As Goodwood Revival 2016 approaches (9th to 11th September) VHL Distribution will be showcasing and retailing many of our brands at Vintage Hair Lounge’s new Emporium space, adjoined to the Vintage Hair Lounge hair and makeup salon, located Over the Road for its fifth spectacular year at this unique festival and classic car gathering.

The salon, hosting an impressive team of professional talent from a nationwide network of former Vintage Hair Lounge vintage hairstyling students and VHL makeup artists, is a huge draw for the ladies, giving an opportunity to complete their vintage looks with an array of beautiful hairstyles and makeups. The salon is organised in a way to deliberately interact with onlookers and passers-by; clients do not face mirrors or sit in sheltered booths out of view. Each stage of their makeovers is on show giving an opportunity for others to view and marvel at the techniques being used to create them.

Goodwood salon

The atmosphere is truly buzzing as a result, and the support team of reception staff, models and photographers all add to the sense of destination the Vintage Hair Lounge salon at Goodwood Revival has become famous for.

So for 2016, we have a little more flavour to bring to the party as the retail area is expanded and a specialist male grooming area hosted by #Barba Italiana is created for some relaxing stylish makeovers for the gentlemen.

Goodwood Bryce

This year’s general theme will be Swinging Sixties of fashionable London and The Avengers television series that made icons of Emma Peel and Steed. Expect to see plenty of bowlers hats on team members!

If visiting Goodwood Revival this year, be sure to drop by and meet the team, see our brands on show and our products in action, and enjoy some VHL hospitality, along with some vintage beauty retail therapy.


Stands 305 & 306 Over the Road.

Photos by Scott Chalmers.